I have always loved Pinterest. I can pin for hours and dream. If you spend any time on any blogger forums, they all seem to say that you need a strong Pinterest presence. Pinterest is the visual equivalent of Google. It makes sense that bloggers should be seen there, but how can you use Pinterest if you have a diabetes blog or website?
People who blog about diabetes are usually talking about treatment options and complications. We aren’t sharing information on trendy new spots to eat. It seems hard to imagine that you could gain any web traffic from Pinterest but you can.
I have spent a lot of time and energy researching how to use Pinterest to drive traffic to my diabetes website. I am happy to report that my hard work has paid off. Pinterest now provides me with more website traffic than Facebook page that I have had running for years.
Let me share with you how I took my Pinterest account from a few thousand views each month to well over one million AND increased my website traffic. *
*These are my personal results. Your own results may vary.
create a Pinterest business page
The first thing that I learned was to turn my personal Pinterest page into a business page. I could have started a fresh, new account but my old account was already dedicated to mainly diabetes-related things so I didn’t see the point.
To create a business account you will click on the three “…” at the top of your personal Pinterest page. From there you will click “add a free business profile” and then follow the steps in the image below.
Claim your website
As a business, make sure to also claim your website. This will enable Pinterest to be able to fetch rich pins from your site. According to Pinterest “Rich Pins show metadata right on the Pin itself, giving Pinners a richer experience and increasing engagement. Information in a Rich Pin is independent of the Pin description, ensuring that important information is always tied to the Pin. There are 4 types of Rich Pins: app, article, product, and recipe Pins.”
clean out and/or fill up your boards
If you have turned your personal Pinterest account into a business account, it is time to get cleaning!
- If you are using an existing account, go through all of your old boards. Boards that will not appeal to your ideal audience should be deleted completely or made hidden. Don’t worry, Pinterest no longer limits the number of hidden boards so you can hide as many as you would like.
- If you are new to Pinterest or need a few more diabetes-related boards, it is time to start creating! Use board titles that are keyword rich and make sure your board descriptions are also filled with keywords that your target audience will be searching for.
- Add new pins. Fill your new boards with at least 10-20 pins to begin with. Ideally, you want at least half of those pins to be from your blog or web content. Make sure you are posting quality images and pins with valuable content.
- If you are using an existing account or once your account as been running for a few months, make sure you do an audit of your pins. On every board, remove all pins that have little to no traffic or lead to poor quality sites. They are not doing you any good and are suggesting to Pinterest that you don’t pin quality images. Make sure that you are not deleting any more than 100 pins at a time. You don’t want Pinterest to think that you are a spammy business.
create quality pins
You want to send readers to your site. The best way to do this is with quality pins. Pins should be long, colourful, and eye-catching. They should make pinners want to explore your niche and learn more. You can catch their attention by asking questions and providing them with the answers in your blog or on your website. Let them know what they will get and why they need to follow you and your pins.
Pin Often either manually or with Tailwind
Pinterest wants to see quality pins from you pinned on a regular basis. It is better to pin 20 things each day than it is to pin 100 items once per week.
You can go in each day and upload your fresh pins to Pinterest and then go in and search for quality pins from other people that will meet the needs of your ideal audience, or you can do what I do–use Tailwind.
Tailwind is a Pinterest (and Instagram but that is another post) scheduling tool plus a bit! Tailwind will allow you to pin multiple pins at optimal times. You do not have to guess when the best time to pin is. Tailwind will do it for you.
Tailwind provides you with a place to upload your own fresh pins to be scheduled on your boards, as well as allows you to repin quality content from other Pinterest users. Pinterest wants to see you active every day, but with the help of Tailwind, you can reduce the amount of time you personally spend on Pinterest. You simply allow Tailwind’s scheduling tool to do the work.
Tailwind has another benefit. With a paid plan, you will have access to quality pins from other pinners in “tribes”. Tailwind Tribes are similar to group boards. They allow you to share your pins with like-minded pinners who will share your content with their audience.
This is the link to our Tribe.
Tribes can be a huge benefit for many niches but I will say that if you are a niche diabetes blogger, tribes may not be as great a benefit to you as they are to other niches. This is because there are far fewer diabetes-related tribes than there are of say parenting or fashion tribes. You have to be a bit more creative when looking for tribes to join and share your content with but they do exist and will help you drive traffic to your website.
If you are still not sure if Tailwind is the right fit for you, you are in for a treat. They offer you a trial. You can schedule 100 pins with Tailwind before you have to move to a paid account. This allows you get a feel for this Pinterest tool before you buy their service.
Check out Tailwind for yourself using our link.
This is an affiliate link. Using it will not cost you any more but we will receive a small commission allowing us to keep the lights on.
Pinterest can help your diabetes blogs
We have seen that Pinterest does work to increase traffic for diabetes blogs and websites. It takes some effort. You must be creating fresh pins on a regular basis. It is important that you target keywords that your ideal audience is searching for. It is also important that you have a variety of boards that will appeal to them with information that they need.
As my Pinterest monthly views moved from 20,000 to 200,000 to now over 1 million, my website traffic has also grown. If you have a diabetes blog or website, you too can use the Pinterest search engine to grow your traffic. It simply takes a bit of work and a bit of time.
Download our free recap of how to use Pinterest for your diabetes blog.